“The Right Tire Changes Everything” – First Global Advertising Campaign Of Michelin
Posted on October 15, 2009
Filed Under Michelin Tires
On 6th October was launched the global advertising campaign of the Michelin company. Its motto – “The right tire changes everything”, its aim – to show all the advantages of the Michelin tires using different advertising mass media all over the world.
The company has decided to launch the global advertising campaign against the background of high competitiveness that is observed on the world markets.
The products of the Michelin company ensure excellent braking performance, maximum durability and considerable fuel consumption reduction. The main idea of the campaign is that the use of right tires helps reduce fuel expenses, increase safety level and prolong service life of the tires.
Within the framework of its advertising tradition – marketing technique of poster use that has been applied since the middle of the XX century – the Michelin company has chosen animated 3D presentation for the new campaign. Its main hero is Bibendum, symbol of the Michelin brand that helps drivers in emergency situations. He replaces damaged tires with the new ones that he takes off himself.
The global campaign began in the United States. It will embrace 55 countries. In Europe and Asia it will begin in 2010, then in Africa, Middle East, India and South America.
In the USA the campaign was launched on 6th October as the advertisement on TV, printed sources and the Internet. Besides this the American campaign will have special digital support in the form of Bibendum profile at Facebook and YouTube. For more detailed information visit mchelinman.com/the-right-tire.
The new campaign developed by TBWA depicts commitment of the Michelin company to preserve its leadership on the world market.
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