Michelin Equips Nissan Elgrand Rider with the Primacy LC Fuel-Efficient Tire
Posted on November 19, 2011
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Nissan Elgrand Rider from Autech will be equipped with luxurious Michelin Primacy LC tire that is known for its eco-friendly performance and low-noise operation. Autech is a Nissan department that deals with car update.
Bernard Delmas, head of Michelin Japan says that it is a great honor for the company to supply the tire for such a high-performance vehicle as Nissan Elgrand Rider. The Primacy LC tire is designed for those car owners that value acoustic comfort first and foremost.
Michelin Primacy LC is available on Japanese tire replacement market where it fits in the category of fuel-efficient tires.
Concerning their lux vehicle, Autech tells that their main goal was to find a balanced tire for it, the once that combines comfortable running with stable handling on the road. At the same time, noise level was taken into account.
Michelin Primacy LC tire shows exceptionally low rolling resistance, which helps significantly reduce the vehicle’s fuel consumption. At the same time, the tire’s braking distance was reduced by 2 per cent in comparison to its predecessor, which means safer handling.
The new Nissan Elgrand Rider is a remarkable vehicle with dynamic performance. It features enhanced suspension and braking system and takes 19-inch wheel disks.
Do You Use Fresh Tire?
Posted on November 12, 2011
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An unusual myth got spread among car owners in the recent time – the tire must be produced this year, otherwise, its quality suffers. It seems that this opinion was formed by cunning sellers who strive to sell new tires and, hence, make more money. Or, the sellers are simple illiterate in the sphere they work in.
In reality, the average operational term of the tire makes up to ten years. So if the tire is stored in the proper way for 1 to 5 years, it can be called a new tire and features all the qualities of the newly-produced tire. The info is stated in NHTSA, ETRMA and ASTM American and European organizations while tire-makers themselves stick to this opinion as well.
Of course, the operational term of the tire depends on the conditions of its storage, and the temperature of the rooms it is stored in. The temperature is the most important factor. It is different for summer, all-season and winter tires.
There is no common opinion on the term of tire storage. What can be said for sure is that Dekra experts came to the fact the tire safety suffers after a seven-year term of its storage. Nevertheless, the customers must monitor the tire quality themselves and pay attention to mechanical damage and abrasion level.
Continental to Be an Official Sponsor of Euro 2012
Posted on November 7, 2011
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Continental is going to be an exclusive partner and an official sponsor of the European football championships that will take place in Poland and the Ukraine in 2012 and in France in 2016.
In this way the well-known European tire-maker continues the tradition it began in 1995. From then on, the company uses large-scale football events as a communication platform with its customers.
The goals remain unchanged, tells the Continental representative. The company aims at the promotion of its image around the world, its recognition and positive perception. The company wants the customers to be aware of a high safety level of their products, which in the end should lead to wider audiences of Continental adherents.
The high officials of the championship are also glad that Continental has been a football fan for a long time already. The company is a reliable one, which as well brings benefit to the image of the championship and helps make the event more breathtaking and bright year after year.
For the latest 15 years Continental has been supporting international football championships in the role of an exclusive sponsor. It has already brought great advantages to the company for European customers are highly informed about the brand. At the same time, Continental attracts attention of people around the world thanks to its active participation in such world-known events as football championships.
Yokohama BluEarch Tires Get Good Design Award 2011
Posted on October 28, 2011
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Yokohama company has received a Good Design Award 2011 for its BluEarth tire line-up. The award was also given to the ZEN 903ZW, a new truck and bus tire with wintertime operation.
The BluEarth lineup includes eco-friendly tires designed to provide drivers with a high level of road safety. At the same time the tire shows low rolling resistance to enhance your vehicle’s fuel efficiency as well as to minimize noise on the road.
The BluEarth tires are widely used by the company as Original Equipment on select vehicles and can be bought as replacement tire instead of a worn pair or set of original tire.
The second award was given to the Yokohama ZEN 903ZW tire. It also delivers eco-friendly performance thanks to its enhanced durability and a revised casing construction. The latter allows for retreading operation when the tread is significantly worn. Furthermore, the tire’s low rolling resistance helps you save on fuel as well as provides for a lower level of CO2 emissions into the atmosphere.
It’s worth mentioning that Yokohama has been a constant winner of the Good Design Award for three years already. It is the company’s eco-friendly products that catch public’s attention at the first sight.
Together with Yokohama, the Good Design Award 2011 was given to such well-known tire-makers as Sumitomo and Bridgestone.
