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Bridgestone Tires

    Bridgestone Tires history started in 1931. It was the year when Shojiro Ishibashi opened its own small tire business.

    In 1964 the company approved the project of the production quality improvement that included the production quality control too. This plan was realized finelly and so Bridgestone Company won the prestigious Deming Awards in 1968. This prize is given for the enterprises that have achieved much success in the high quality production manufacturing. In 1988 Bridgestone assigned the task to manufacture the products without any defects. Thus the “zero of defects” conception appeared promoting the manufacturing of the ideal quality goods.

    In 1984 the company developed the “Rolling Contour Optimization Theory” that should have optimized the on-the-run tire shape. That tire is a Bridgestone boast up till now. That project cost 2 million dollars but the Bridgestone production got a huge range of competitor advantages: the optimal shape casing use provides better flexibility and directional stability, good wet and dry surface braking, longer treadware, low noise level and fuel economy.

    In the February of the 2004 the millionth tire was produced. Ferrari and Maserati Companies chose Bridgestone Run-flat tire for their cars equipment. That year Bridgestone also opened the subsidiary Bridgestone Retread Systems Company that still cooperates with Maragoni Tread Company specialists. In June the official opening of The European Bridgestone Proof Ground took place. It is located near Rome. Its area makes up144 hectares. The tires tests are carried out the whole year.

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Bridgestone Blizzak Ws60 Tire

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  • Bridgestone Blizzak Ws60 Tire
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    Bridgestone Blizzak Ws60 Tire
    Bridgestone Blizzak WS60 tire is a winter tire for passenger cars. Blizzak WS60 uses a special dual rubber compound. Bridgestone’s Tube Multicell compound on the base of silica is layered on top of a common winter compound. The Tube Multicell compound uses multiple microscopic cells and tubes that efficiently disperse water film that forms between the footprint and snow- or ice-covered road surface. Blizzak WS60 uses a directional tread pattern with 3-D zigzag sipes that effectively withdraw water from the contact patch thus promoting traction on snow- and slush-covered surface. Internally Blizzak WS60 features dual steel belts enhanced by nylon strip (Bridgestone’s UNI-T Technology).

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