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Bridgestone Tires

    Bridgestone Tires history started in 1931. It was the year when Shojiro Ishibashi opened its own small tire business.

    In 1964 the company approved the project of the production quality improvement that included the production quality control too. This plan was realized finelly and so Bridgestone Company won the prestigious Deming Awards in 1968. This prize is given for the enterprises that have achieved much success in the high quality production manufacturing. In 1988 Bridgestone assigned the task to manufacture the products without any defects. Thus the “zero of defects” conception appeared promoting the manufacturing of the ideal quality goods.

    In 1984 the company developed the “Rolling Contour Optimization Theory” that should have optimized the on-the-run tire shape. That tire is a Bridgestone boast up till now. That project cost 2 million dollars but the Bridgestone production got a huge range of competitor advantages: the optimal shape casing use provides better flexibility and directional stability, good wet and dry surface braking, longer treadware, low noise level and fuel economy.

    In the February of the 2004 the millionth tire was produced. Ferrari and Maserati Companies chose Bridgestone Run-flat tire for their cars equipment. That year Bridgestone also opened the subsidiary Bridgestone Retread Systems Company that still cooperates with Maragoni Tread Company specialists. In June the official opening of The European Bridgestone Proof Ground took place. It is located near Rome. Its area makes up144 hectares. The tires tests are carried out the whole year.

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Bridgestone Insignia Se200 Tire

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  • Bridgestone Insignia Se200 Tire
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    Bridgestone Insignia Se200 Tire
    Bridgestone Insignia SE200 is an all-season radial tire for family passenger cars. The word Insignia translates “brand quality” because of its innovative design and the newest technologies that were used during its development. The tire’s tread pattern, the shape of its carcass, its construction and rubber compound are designed in such a way so as to provide for excellent traction on wet and dry roads and prevent from uneven tread wear. The tread is cut with wide grooves for effective water removal from under the contact patch area. For the tire incorporates modern technologies it is valued and appreciated by car owners. The UNI-T technology, for instance, enhances handling in the wet while silica-based rubber compound improves traction on wet surfaces and helps the tire deliver reliable performance in cold temperatures. The peculiar molecular formula forms special L.L. carbon that ensures better wear resistance and improves wet traction. The Insignia SE200 tire is rounded, which allows for all-season operation. Its wide footprint provides for quiet and smooth ride and comfortable handling.

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