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Bridgestone Tires

    Bridgestone Tires history started in 1931. It was the year when Shojiro Ishibashi opened its own small tire business.

    In 1964 the company approved the project of the production quality improvement that included the production quality control too. This plan was realized finelly and so Bridgestone Company won the prestigious Deming Awards in 1968. This prize is given for the enterprises that have achieved much success in the high quality production manufacturing. In 1988 Bridgestone assigned the task to manufacture the products without any defects. Thus the “zero of defects” conception appeared promoting the manufacturing of the ideal quality goods.

    In 1984 the company developed the “Rolling Contour Optimization Theory” that should have optimized the on-the-run tire shape. That tire is a Bridgestone boast up till now. That project cost 2 million dollars but the Bridgestone production got a huge range of competitor advantages: the optimal shape casing use provides better flexibility and directional stability, good wet and dry surface braking, longer treadware, low noise level and fuel economy.

    In the February of the 2004 the millionth tire was produced. Ferrari and Maserati Companies chose Bridgestone Run-flat tire for their cars equipment. That year Bridgestone also opened the subsidiary Bridgestone Retread Systems Company that still cooperates with Maragoni Tread Company specialists. In June the official opening of The European Bridgestone Proof Ground took place. It is located near Rome. Its area makes up144 hectares. The tires tests are carried out the whole year.

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Bridgestone Insignia Se200-02 Tire

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  • Bridgestone Insignia Se200-02 Tire
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    Bridgestone Insignia Se200-02 Tire
    Bridgestone Insignia Se200-02 tire is a summer tire for passenger cars. The tire ensures reliable maneuvering and high braking performance both on dry and wet road and has high hydroplaning resistance level. Insignia Se200-02 provides upgraded directional stability, high comfort level and uniform treadwear. Rubber compound with special additives allows to maintain initial elasticity of the tire throughout the whole service life. Improved traction and elasticity appear as the tire wears retaining its high traction performance throughout the whole operating period. The tire is highly praised in North America and Europe for its outstanding driving properties. Steering accuracy, perfect traction, superb maneuverability.

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