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Bridgestone Tires

    Bridgestone Tires history started in 1931. It was the year when Shojiro Ishibashi opened its own small tire business.

    In 1964 the company approved the project of the production quality improvement that included the production quality control too. This plan was realized finelly and so Bridgestone Company won the prestigious Deming Awards in 1968. This prize is given for the enterprises that have achieved much success in the high quality production manufacturing. In 1988 Bridgestone assigned the task to manufacture the products without any defects. Thus the “zero of defects” conception appeared promoting the manufacturing of the ideal quality goods.

    In 1984 the company developed the “Rolling Contour Optimization Theory” that should have optimized the on-the-run tire shape. That tire is a Bridgestone boast up till now. That project cost 2 million dollars but the Bridgestone production got a huge range of competitor advantages: the optimal shape casing use provides better flexibility and directional stability, good wet and dry surface braking, longer treadware, low noise level and fuel economy.

    In the February of the 2004 the millionth tire was produced. Ferrari and Maserati Companies chose Bridgestone Run-flat tire for their cars equipment. That year Bridgestone also opened the subsidiary Bridgestone Retread Systems Company that still cooperates with Maragoni Tread Company specialists. In June the official opening of The European Bridgestone Proof Ground took place. It is located near Rome. Its area makes up144 hectares. The tires tests are carried out the whole year.

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Bridgestone Potenza Re960as Pole Position Tire

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    Bridgestone Potenza Re960as Pole Position Tire
    Bridgestone Potenza RE960AS Pole Position is an all-season tire for high-performance sports cars like coups and sedans. The tire matches stylish design of such vehicles and shows excellent traction and reliable handling under various weather conditions on both wet and dry surfaces as well as on roads covered with light snow. As many Bridgestone tires, this one is made under the company’s UNI-T AQII proprietary technology that contributes to wet traction by improving tire construction and rubber compound. The tire features directional tread pattern with drainage grooves for water and slush removal from under the contact patch area, which helps avoid hydroplaning effect. The tread is molded into a thick network of sipes while lateral grooves are scalloped in order to provide for a great number of biting edges and thus enhance grip on wet and snowy surfaces. In terms of inner structure, the tire shows great durability and features twin steel belts spirally wrapped with nylon, stiff sidewalls reinforced with special filler and polyester cord plies. As a result the tire is less prone to deformation at high speeds than it would be otherwise possible.

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