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Bridgestone Tires

    Bridgestone Tires history started in 1931. It was the year when Shojiro Ishibashi opened its own small tire business.

    In 1964 the company approved the project of the production quality improvement that included the production quality control too. This plan was realized finelly and so Bridgestone Company won the prestigious Deming Awards in 1968. This prize is given for the enterprises that have achieved much success in the high quality production manufacturing. In 1988 Bridgestone assigned the task to manufacture the products without any defects. Thus the “zero of defects” conception appeared promoting the manufacturing of the ideal quality goods.

    In 1984 the company developed the “Rolling Contour Optimization Theory” that should have optimized the on-the-run tire shape. That tire is a Bridgestone boast up till now. That project cost 2 million dollars but the Bridgestone production got a huge range of competitor advantages: the optimal shape casing use provides better flexibility and directional stability, good wet and dry surface braking, longer treadware, low noise level and fuel economy.

    In the February of the 2004 the millionth tire was produced. Ferrari and Maserati Companies chose Bridgestone Run-flat tire for their cars equipment. That year Bridgestone also opened the subsidiary Bridgestone Retread Systems Company that still cooperates with Maragoni Tread Company specialists. In June the official opening of The European Bridgestone Proof Ground took place. It is located near Rome. Its area makes up144 hectares. The tires tests are carried out the whole year.

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Bridgestone Potenza S-02 Tire

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  • Bridgestone Potenza S-02 Tire
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    Bridgestone Potenza S-02 Tire
    Bridgestone Potenza S-02 tire is a summer tire for passenger cars. The tire belongs to Max Performance segment and is used for the original equipment of such premium vehicles as Aston Martin and Porsche. Potenza S-02 offers an excellent combination of superb steering response, confident steering and exceptional traction both on dry and wet surface. Potenza S-02 uses special rubber compound that enables effective traction and directional tread pattern with angled lateral tread grooves that efficiently withdraw water from the contact patch thus increasing hydroplaning resistance level. Internally Potenza S-02 has dual steel belts enhanced by nylon strip to stabilize the tread at high speeds.

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