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Bridgestone Tires

    Bridgestone Tires history started in 1931. It was the year when Shojiro Ishibashi opened its own small tire business.

    In 1964 the company approved the project of the production quality improvement that included the production quality control too. This plan was realized finelly and so Bridgestone Company won the prestigious Deming Awards in 1968. This prize is given for the enterprises that have achieved much success in the high quality production manufacturing. In 1988 Bridgestone assigned the task to manufacture the products without any defects. Thus the “zero of defects” conception appeared promoting the manufacturing of the ideal quality goods.

    In 1984 the company developed the “Rolling Contour Optimization Theory” that should have optimized the on-the-run tire shape. That tire is a Bridgestone boast up till now. That project cost 2 million dollars but the Bridgestone production got a huge range of competitor advantages: the optimal shape casing use provides better flexibility and directional stability, good wet and dry surface braking, longer treadware, low noise level and fuel economy.

    In the February of the 2004 the millionth tire was produced. Ferrari and Maserati Companies chose Bridgestone Run-flat tire for their cars equipment. That year Bridgestone also opened the subsidiary Bridgestone Retread Systems Company that still cooperates with Maragoni Tread Company specialists. In June the official opening of The European Bridgestone Proof Ground took place. It is located near Rome. Its area makes up144 hectares. The tires tests are carried out the whole year.

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Latest Tires News

  • Bridgestone Has Gained Another Award for Its Intelligent Tire
  • Bridgestone engineers have lately worked out the innovative Contact Area Information Sensing system (the CAIS) for the company’s tires. This year the innovation is awarded by the Spanish Actualidad Economica journal for its undoubted potential in the sphere of road safety. Actualidad Economica, t
  • Bridgestone to Get Rubber from Guayule
  • Bridgestone begins to implement a large-scale research aimed at getting rubber from guayule, low and highly branchy bushes, which is an excellent renewable raw material. The project will be carried out in collaboration with the company’s employees from North and South America and those from its
  • Bridgestone Develops a New Technology of Tire Lettering
  • Bridgestone has recently unveiled their latest achievement in the sphere of tire design. The company states that it has worked out a revolutionary technology of letter imprinting that completely differs from any printing or painting technology existing on the market nowadays. Up to now tire-m
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Bridgestone Turanza Er300 Tire

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  • Bridgestone Turanza Er300 Tire
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    Bridgestone Turanza Er300 Tire
    Bridgestone Turanza ER300 tire is a summer tire for passenger cars. The tire appeared on the market due to Bridgestone’s aspiration to catch up with the latest tendencies of the tire market. Acoustic comfort is improved thanks to closed side tread rib, enhanced lateral rib and new roundish blocks that ensure uniformity of contact with the road surface. Turanza ER300 is the first Bridgestone tire with asymmetric tread pattern that provides comfort, excellent directional stability and safety on wet surface. Extremely low noise level is also gained through the application of new tread pattern. Bridgestone engineers also redesigned bead of the tire what resulted in decreased vibration between tire and wheel rim.

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